The 100 BEST Social Selling Tips EVER!

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Behind one single computer screen you now have access to millions, yes millions of potential customers. Where else could you find such a lucrative sales opportunity?

Utilising social media platforms such as LinkedIn, Facebook, Twitter, Pintrest, Snapchat and many more, professionals and businesses can find information, connect to relevant decision makers and create inbound sales through effective marketing strategies.

I’ve been using LinkedIn for around 4 years now, and realistically only using it properly for about the last 12-18 months. In that time I have seen first hand just how valuable social selling is. I’ve grown a great network, created some brilliant opportunities and built some very good relationships and partnerships.

Here are the top 100, yes 100 social selling tips taken from social sellers all across the world and some of my own personal tips as well. Used right, these tips can help you engage with more customers than ever more and uncover more sales opportunities than you could ever believe possible:

  1. Ensure your profile picture is professional and representative of what you do. If you are holding a guitar in your picture, it should be because your work within music.

  2. Complete 100% of your profile, fill every section and keep it up to date. Update it regularly to ensure you stay fresh on your networks time feeds.  

  3. Join LinkedIn Groups relevant to what you do and engage. Create a name for yourself and your business.

  4. Create your own LinkedIn Groups and grow them. A LinkedIn group is a great way to be seen as thought leader in your industry which in turn is great for creating sales opportunities.

  5. Post blogs on LinkedIn relevant to your industry and network to share news, thoughts and opinions.

  6. Businesses on average now have up to 7 decision makers involved in each decision. The more people you can connect to, the more chance you have of selling effectively.

  7. Personalise your connection requests, let them know why you want to connect and how it can benefit them. Remember, they don’t have to accept so give them incentive to

  8. Follow key industry experts and writers, they release lots of great training and tips that can help you in your job or give you content to share with your own network.

  9. Comment on posts to share your opinions. Be seen as someone with an opinion in your industry.

  10. Become a LION, a term for LinkedIn Open Networker, people who will connect with anyone and everyone. The larger your network, the more people you can share your product or service with.

  11. Create a Facebook page for you or your business and make sure it represents exactly what you want it to. To be effective make sure you update it regularly with content.  

  12. Incorporate a design that reflects you or your business including images and styles that showcase what you do and who you are.

  13. Create a social sales strategy that includes targeted outcomes, KPI’s, strategies for engagement. Social selling should also form part of your businesses sales strategy.

  14. Set daily goals for what you want or need to achieve through social selling, don’t just go at it without a plan and hope for the best.

  15. Focus on building a relationship with people, not selling a product to them. Social selling is about engagement, building trust and earning the right to sell by giving first.

  16. Provide value before asking for anything in return.

  17. Be consistent with your social media activity, don’t just do it in bursts. Some people will spend a few days all over social media, and then go quite for a week or two. The best results come from regular consistent activity

  18. Set daily time slots to do social selling, just like you would set times to do cold calling, or any form of prospecting

  19. Follow people on Twitter who can help you or who are relevant to your industry.

  20. Look for Twitter groups and talking sessions, these provide a great platform to talk with people and businesses.

  21. Follow potential customers on Twitter and try to encourage follow backs.

  22. Try and connect/follow people daily, set a target and monitor it. 10 people a day will soon become 70 per week, 300 per month or 3650 per year!

  23. Always look for a warm introduction when connecting to people, give them a reason to connect with you.

  24. Try and get someone to recommend you to someone through social media to increase your chance of getting your connection accepted.

  25. Make sure your messages are personal, you are more likely to get responses if your message is personal.

  26. Don’t wait for results, be proactive and engage with prospects, follow up on your communications.

  27. Educate your buyers on what you sell, social selling works best when you market your products well.

  28. Social Selling is not the same as social media, make sure you don’t mistake the two as the same.

  29. Create marketing that interests people. You’re trying to catch peoples attention.

  30. Create events around new product releases or launches, utilize the internet and host webinars

  31. Utilize social media to monitor competitors for price and activity, how are they selling to their (and your) customers?

  32. Social selling is a balance of sales and marketing, so do some training and reading on successful marketing strategies. Sales people will be confident on how to sell, but most probably not as confident on marketing.

  33. Always track activities and results through social selling, look for what works and delivers a result and focus on that. Create a spreadsheet to track content, messages and conversations.

  34. Share other peoples content, it shows your interest in your industry and also creates good relationships with your connections.

  35. Contribute to conversations and debates on any social media platform, but remember it is a professional activity so find that balance between personal opinion and professional opinion.

  36. Monitor time spent on social media sites, make sure it’s controlled. Social media is addictive and it’s easy to spend more time than necessary without generating an outcome.

  37. Use sites such as Hoot Suite to be able to post consistently, on multiple sites in advance. You can plan your activity days or weeks in advance and it posts it for you.

  38. Don’t forget each and every connection will have their own list of connections. Network through your networks, whether it’s providing content that they will want to share with their connections, or asking for recommendations and introductions to people.

  39. Run competitions. People that raffle iPads on LinkedIn get thousands of follows and likes which really helps share the brand and grow the network. Even something as simple as a mug, pen or free product/service will help engage your business.

  40. Always connect and follow people that you do business with or you’ve done business with. It’s a great starting point to grow your social networks.

  41. Download social media outlets onto your mobile phone to allow you to interact on the move. You can post on the go, engage on the go and create opportunities wherever you are.

  42. Use your InMails every month and make the most of being able to message people you aren’t connected too and prospect new customers.

  43. Make sure you profiles are professional and business suitable. If a prospect or customer looks at it, what will they think of you and your business?

  44. Ask for and give recommendations to people you’ve worked with or done business with. It’s a great way to show your successes, and to also be seen as someone who recommends others successes.

  45. Endorse the people you know, work with or do business with.

  46. Share content directly to prospective customers to show you are thinking of them. This is a great way to build sales relationships by giving first.

  47. Use social media sites like LinkedIn to generate your own leads by searching local companies. LinkedIn allows you to search by lots of different filters allowing you to find the best potential customers.

  48. Advertise your own or business website on your social media pages.

  49. Post updates that are current, utilize current news or trending articles to interest your networks in encourage involvement.

  50. Always look for the opportunity to move an online relationship offline and to a phone call or meeting. Some sales will be achievable through social selling activities, but the majority are better served face to face.

  51. ABC, just like in sales, always be closing. Always look for opportunities to get the sale through any conversation that you have online.

  52. Refine your processes, If something doesn’t or isn’t working, try something else. Look at what does work and push that.

  53. Always prospect through social media each and every day, set time aside to always look for new customers.

  54. Subscribe to online news feeds to keep up to date with relevant content that you can either share or use to inspire your own content.

  55. Listen and read what your prospects are talking about and are interested in, and use that to understand your customers and industry.

  56. Take time with social selling, it is a very public facing strategy and everything you do can be seen by everyone, so make sure you don’t rush and release posts, comments or pictures that will damage your image or reputation.

  57. Invite prospects to a coffee through social media and use this to build relationships. Who’s going to turn down a free coffee?

  58. There is no bad time to use social media, people are literally online 24 hours a day thanks to mobile internet and growing broadband and mobile internet speeds.

  59. That being said, there are peak times when your content is more likely to be seen and engaged with. Monitor trends and activity peaks specific to your industry and network.

  60. Talk to all your connections, even if they won’t become customers they may know someone who does.

  61. Check, monitor and engage with anyone who has viewed your profile, it could be a future customer and also another great way to grow your network.

  62. Look at who is commenting or liking your content and start conversations with them from that.

  63. Social selling is very successful at opening opportunities, so maximize that potential by looking to create new relationships online and then moving them through the sales process.

  64. Don’t try and sell something inside a connection request, always look to add value first and build a relationship.

  65. Keep consistent between all of your social platforms. If you are sharing a piece of content, share it across all social media streams.

  66. Add links to your social media pages onto your email signature. This allows everyone you communicate with to access your social media content.

  67. Social selling should focus around H2H, Human 2 Human selling, revolving around relationships as appose to sales. Treat everyone as individuals.

  68. Keep it simple, whether it’s a message, connection request or post, keep it nice and simple, that is what works on social media. That’s why Twitter has word limits, keep all communications brief and to the point.

  69. Pictures can be worth a thousand words, find a good relevant picture and it can make its way around a lot of people online and so spreading you and your companies name.

  70. Research prospects before you make contact, use social media to warm up your cold calls and find who you need to target and what you need to say.

  71. Use social media to show that you are a human. Don’t be afraid to show pictures of you in the office, or on a team building day, it shows that you are a human and people want to do business with people.

  72. Don’t lose contact with people, always keep in touch. Make a note to go through your connections regularly and keep in touch.

  73. Be the expert in your field, give people a reason to want to talk to you and read what you post. Customers want to know they can trust you, and to earn that trust show that you know your product and industry.

  74. Try and have social media uniform for your team so that everyone looks like they do actually work together and represent the business. Everyone in your company should have uniform profile pictures and uniform profiles.

  75. Social selling is the perfect platform to add YOUR personal value to the sales. Make sure you are you, and promote what you do differently and how you can add to the product or service.

  76. Anyone could be a customer, maybe not straight away but in time, so don’t restrict who you connect too or how often you speak to them.

  77. Social media is current, so keep up to date with your prospects activities and use it to start conversations. “Hi I noticed you posted this the other day, I totally agree with what you were saying…..”

  78. Find people to work with and collaborate with, increase your chances of getting results by sharing resources when social selling.

  79. Keep your personal social media sites separate to your work or business ones.

  80. Don’t be afraid to share your personal opinion, people want to talk to people, not machines. Add that personal touch, but always remember to keep that balance between professional and personal

  81. Add media to your LinkedIn profile to share related videos, promotional material or your own content.

  82. Don’t give up, whilst I certainly don’t recommend pestering someone, if you can’t get through to someone, try someone else. Social selling is a brilliant tool for multi level sales strategies

  83. Follow people that you are looking to do business with. This allows you to see their daily activity which can help you build up a gradual relationship by sharing and liking.

  84. Create a sales process flow chart to support social selling. It could start with identifying a customer, engaging, connecting, contacting, arranging meeting etc.

  85. Realize that connection is not engagement, but merely the opportunity to engage. It’s like the moment someone picks up the phone. Be quick to create a relationship and start a conversation

  86. Track when you or your company is mentioned on social media. There are free systems out there that allow you to do this easily. Whether it’s good feedback or a complaint, be the first to see it and deal with it

  87. Promote customer feedback through social media to showcase happy customers buying your product.

  88. Utilise advanced search on LinkedIn to find people you want to or should connect too, you can break down a lot of variables and target location, company size, turnover, it’s a great tool.

  89. Advertise your social media sites on your email signature and website, either have the logos or social site links so people can connect with you when you are communicating with them.

  90. Chose the right networks to work on. Some networks might not be relevant to your industry or audience so don’t waste time on them.

  91. Don’t be put of if you don’t get engagement with everything you post. As long as you keep posting consistently, when your network are ready to buy or engage, they will.

  92. Have a different plan for different social media platforms, you will need to use each differently to get the best result.

  93. Measure you success against your targets and integrate them into your current target and KPI’s. You will already potentially have targets for cold calling and prospecting, so set targets and success rates just like all other sales activities.

  94. Master the elevator pitch, a short amount of words that describes what you do and why they should do business with you. This is what you should be communicating on your profiles and social media engagement.

  95. Don’t ignore or neglect normal sales techniques such as cold calls and meetings, but utilize social selling to enhance those processes and to open more opportunities.

  96. Make sure you do training on social selling, there is plenty of online content or people to speak to who can advise. It’s no different to any other form of selling, to do it right and get a good result, you need to know what you are doing.

  97. Remember, everyone is not your customer (as much as you would want them to be), so utilize social media to target customers most likely to buy or who are most likely to benefit from what you are selling.

  98. The more social media sites you are on and use, the more opportunities you will uncover. Try and have a presence on as many as possible.

  99. Be pro active, it is a proven fact that sales people using social selling outperform their peers so make sure you start to get involved

  100. Start today. If you haven’t done any social selling before start today, if you have then do some training and find more opportunities. Make an effort to spend time each day on social selling, you will learn as you go and before you know it you will be a social selling expert unlocking lots of sales opportunities!

I hope within that list you found some tips that were helpful. Social Selling is such a great tool and the simple fact is, it works.

The question is, do you want to sell more?

What do you think?

Which point is your favourite? 

Is there one you would like to add to the list?

Thank you for taking the time to read this post. If you enjoyed it please do click LIKE and click SHARE to share it with your network.  

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About the author

Daniel Disney is the Founder and Owner of The Daily Sales. With 15+ years successful sales and sales management experience, Daniel is the author of one of the most popular sales blogs in the world. With an overall social audience of over 150,000 followers and content reaching 7,000,000+ every month Daniel is one of the top influencers in the sales industry. Daniel is available for Keynote Speaking, Sales Training, Blog + Book Writing, Sales Coaching, Mentoring, Marketing Consulting and Influencer Advertising.

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